WHO IS THE BEST BUISNESS MINDED ARTIST EMIWAY, HONEY SINGH OR SIDHU MOOSE WALA ??

BUSINESS IN MUSIC

INTRODUCTION:-

The business has been a part of music for ages, earlier in 90s artist use to sell vinyl disc and for that, they would contact a management company in special sometimes they would even keep a manager for the same purpose so they can focus on their own work and these business deals are managed by the manager. We all know what importance does the business have in music, I would Like to quote 2pac for the same thing "Do you believe in god ( Tupac to interviewer ) Belive in Death Row East, We use MIND OVER MATTER, We take all our weakness and convert it to our strength". The same applies to this era's musical artist. Let's take some mainstream artist like

• EMIWAY BANTAI
• YO YO HONEY SINGH
• SIDHU MOOSE WALA
• INDIE LABELS LIKE GULLY GANG & KALAMKAAR

LET'S DISCUSS THEIR STRATEGY.

EMIWAY BANTAI

Emiway Bantai

• A sharp and Business minded artist who knows what is best for him and his business. He recently touched the 15M subscriber mark on his Youtube channel. He must be doing something that is not doing that's why he reached at that level. 
• So what he is doing differently is making commercial songs constantly. Now commercial songs do not necessarily mean wack songs or songs carried by beat. They are the songs which can be played by every one any time for enjoyment, anyone means even a noob can play them and enjoy.
• If you see first he released machayenge and before that he made sure that he had fame, so he had a beef with Raftaar which gave him attention, after getting the attention he kept his hold at that and to make sure this he released songs frequently and then released machayenge which became mainstream hit cause of TikTok giving him a mass audience from TikTok thus increasing his subscribers by a large amount. Same he did with other commercial songs of his.

YO YO HONEY SINGH

Yo Yo Honey Singh

• Honey Singh is one of the most hottest Pop rappers right now in the market with getting huge numbers easily.
• The main work for his promotion is done by his label T-series but this fame of his came from his previous hard work, from his prime that was around 2012. He gained mass attention after his songs like Glassy, Blue Eyes, Dope shope, etc.
• He then got into Bollywood and then gained huge numbers cause of the big-name Bollywood gives. 
• His songs stopped releasing for 2-3 years when he was suffering from the disease but in that time span, his views didn't seem to dip and eventually created more hype among the audience who wanted a comeback from him. 
• This was the moment T-series perfectly channelized all the hype and now he is gaining all the Big numbers easily.

SIDHU MOOSE WALA

Sidhu Moose Wala

• Sidhu Moose Wala another mainstream artist from Punjab, India. Probably the biggest face of Desi rap in the whole world. 
• He doesn't believe in marketing and all as said by him in one of his old life. The quality and unique music he gave made him famous among the masses. 
• He didn't focus on promotion at that time cause his fans are like an army who support him in a fierce manner, they are ready to die for him. 
• One major advantage he got was from his leaked songs. The people who leaked them thought of degrading him but what happened was the opposite, those snippets made him spread immensely. 
• Another advantage is his involvement in controversies. He remains in controversy the whole year be it any day or time, that maintains his hype. 
• Though he didn't focus on promotion earlier but now the way he is promoting his album with one poster per day so as to carry forward the hype and build excitement among masses, incredible for a boy hailing from a village.

INDEPENDENT LABELS (KALAMKAAR & GULLY GANG)

Kalamkaar

Gully Gang

• Probably one of the fastest-growing labels in India. 
• The way they promote their songs is pretty shocking. 
• Both the label have face artists whom they use to create hype for each song that comes from their label. 
• To make their face artist both played cleverly. Kalamkaar used the way of beef to gain his face artist whereas Gully Gang used commercial songs to obtain the popularity of their face artist. 
• The management of both labels is pretty solid with amazing strategies sometimes Kalamkaar messes up but it's ok.

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